Arcana Unbound

There used to be a time long ago when the elite chanted passages from tomes written in a language no one understood. It was a crafty ploy meant to keep the sheepish masses ignorant, especially since this same elite class (priests) demanded tithes and such in order to please the gods they worshiped. The people wouldn't have been so compliant if they knew how to speak to the gods themselves, now would they?

And so, as time has passed, so has the grip the priests once had upon the followers. The words are now clearly understood. Everyone can read holy texts. Each one of us can now speak to the gods and the tithes are voluntary, with one or two exceptions.

But now, the god in the sky has become the god in the green. Money is the contemporary idol of worship. The sacrifices people make for this new god have quite often led to broken marriages, heart failure, lung cancer, alcoholism, usury, and all sorts of variations of backstabbing. It has also led us to the creation of a new class of elites: the Corporate Officers.

Their language is horribly arcane. How many people who have not been gifted with the proper codec really understand the following quote taken from the Wikipedia article of "value proposition":

[T]he value proposition concept is a valuable tool to utilize with each important constituency as it forces you to look both internally and externally in crafting a statement that is actionable by you and/or your company, while being credible and compelling to your target audience.

Would it not be clearer to just say:

Value Proposition is a concept that helps one understand how you can fool people into buying or using your product.

Perhaps being too blunt in the conference room works against one's interests. If the meeting attendees were better able to precisely communicate their thoughts, meeting frequencies would be halved, and the hoards of useless management folks would have nothing to do.

This is a good reason to keep the language in the business place thoroughly ambiguous. It masks the ineptitude of the ones who are supposed to be guiding the ones doing the work.